The name Rains celebrates the basic element to which Rains products are designed to protect the wearer from: rain. A word that has historically been a bearer of both joy and discomfort, Rains offers the opportunity to reclaim the word and view inclement weather as an opportunity rather than an inconvenience. Each product in return becomes a celebration of precipitation and the opportunity that lies within a rainy day.
Since 2012, Rains has set out to rethink quality rainwear. Based on an initiative to reinterpret the traditional rubber raincoat in a novel way, Rains launched with just one product: a poncho. The season after, Rains launched with a full collection of waterproof apparel, bags, and accessories. Today, each collection continues in the same spirit; providing a mix between revitalized designs from rainwear archives and original rainwear solutions found exclusively at Rains.
Each Rains product is initiated to honor and challenge traditional perceptions of rainwear. In conjunction to providing quality waterproof products, Rains apparel, bags, and accessories are designed to mix function with fashion. Headquartered in Denmark, a Scandinavian undertone of simplicity remains constant in the Rains aesthetic, yet each product is carefully considered for the global customer. Read more about Rains products here.
Since 2016, Rains has opened concept stores in carefully considered cities across the world, including: Copenhagen, Paris, New York City, and London. Whilst exercising the same design principles found in each rainwear collection, the architecture and interior of each store is thoughtfully designed in respect to the original features of the space. Rains’ bright, modern – and surprisingly uplifting universe – has become an essential signature to Rains stores from city to city.